The Store Hotel, developed in the former Boswells department store by Reef Group, will be a stylish and elegant destination in the heart of Oxford. It will meet the city’s demand for places to stay, eat and drink within easy reach of shops and tourist attractions, benefitting visitors, local businesses and residents alike. Boswells will be transformed into a modern, convenient and boutique 4* hotel, while respecting its location in Oxford’s historic city centre, the site’s heritage and its place in the affections of Oxonians.

We are keen to engage with local residents and organisations to create a development the whole community can be proud of. As part of this engagement, we will be undertaking a public consultation so that you can help shape our proposals.

Find out more below about our plans, how we are protecting the heritage of the Boswells site, and how you can share your views.

The proposals

Reef Group has put together ambitious and deliverable proposals for The Store Hotel. Follow the link to see our plans to transform Boswells in more detail.


Boswells has a rich heritage and is located at the heart of Oxford’s historic city centre. Read more about how Reef Group is protecting and enhancing this legacy.

Share your views

We will be undertaking a public consultation with the local community. More details will be made available soon – follow our updates for more information.


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